Red Tractor roadshow need to be re-modelled and Bpex need to be accountable for how they spend their money.
BPEX launches its feed crisis campaign this week, with a thank-you message to shoppers for staying loyal to Red Tractor bacon and pork, even though many have money problems of their own.
The campaign will feature bacon and sausage sandwich drops to the pubic and to radio and television on-air talent. And a Red Tractor roadshow will visit some of England's largest towns and cities, handing out free bacon sandwiches to the public.
The 'Thank-you' campaign will involve pig producers taking a positive message to consumers — that bacon and pork will cost a bit more next year because of high feed costs, but they will still be outstanding value.
It will also explain the importance of the Red Tractor logo as proof of responsible pork production.
The campaign will start this Wednesday when a team led by former England rugby captain Phil Vickery will tour central London with a red tractor, handing out free bacon and sausage sandwiches.
Shoppers will be told, "Thank you for staying loyal to the Red Tractor logo". Other strands of the campaign will include:
•Bacon and sausage sandwich drops to radio and television on-air talent such as Chris Evans, Alan Titchmarsh and Loose Women.
•Regular briefings to selected trade press that at serves retailers and processors.
•Press releases(To the Bpex executives Mates in the media) targeted at consumer media, explaining the problems caused by harvest failure this year.
•"Tweets for eats" social media activity.
•A Red Tractor tour of England.
The Red Tractor tour will run November 12-22 and is expected to take in Newcastle, Sunderland, Middlesborough, York, Hull, Leeds, Nottingham, Derby, Leicester, Cambridge, Norwich, Ipswich, Wolverhampton, Birmingham, Bristol, Swindon, Southampton and Oxford.
The Red Tractor tour will visit radio and television stations to press home the BPEX message of thanks to consumers and to urge them to continue supporting the Red Tractor logo.
Meat Trade News Daily Supporting British Pig Farmers
Source: Argentine Beef Packers S.A.
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