Sirane will have a presence this year at Greece’s new meat show Meat Days. The Athens show will bring together the major players in the country’s meat industry.
The company will support our two Greek agents, who have recently set up in business in a bid to take Sirane’s innovative products into a potentially lucrative market.
While the news is full of negative stories concerning the Greek economy, Sirane MD Simon Balderson says it is the perfect time for Sirane to enter the market there.
“Over the next few years Greece will be looking more and more at exporting its produce. Sirane’s product range will help Greek companies enter the export market. Our Dri-FreshTM range of absorbent pads will be perfect for people looking to export meat.
“In 2010 Greece exports in meat were worth 55 million Euros. The European market was worth 106 billion Euros. Sirane products can help Greek companies change this.”
As well as pads, Sirane’s agents will also have products such as rotisserie liners, boneguard, ovenable counter bags, Sira-CookTM Smart-ReleaseTM and ovenable tray dividers.
They will also have a few none meat-based products, such as Sea-FreshTM pads and pads for fruit transportation, and Sira-FlexTM Resolve ® bags and films for shelf-life extension.
Meat Days has been jointly organised by Meat Place – Greece’s only dedicated meat and poultry magazine – and event organising company o.Mind Creatives.
Meat Days 2012 will include Greece’s first Meat Festival – including tastings, cutting demonstrations informative events, nutritional information and other forms of entertainment. It will also host the Hellenic Conference on Meat “From Stable To Table”.
Meat Days 2012 will be held from Saturday, September 29 to Monday, October 1 at the Metropolitan Expo Centre, just a few miles from Athens International Airport.
To contact our Greek agents, email michael.hatzidakis@sirane.com or call +30 210 980 1933.v
Source: newsroom - meattradenewsdaily.co.uk
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