USDA announced 22 matching grants worth about $1.3 million to support agricultural market research and demonstration projects, including how to market local beef and how to increase locally-produced beef, pork and poultry in health care facilities.
Among the grants:
Georgia - $63,275 to the University of Georgia to examine the market for locally-produced beef in the Southeastern U.S., and determine consumers’ willingness to pay for various product attributes to help the region’s retailers and foodservice operators better estimate consumer price-points, and help
producers implement appropriate production strategies.
Maryland - $100,620 to the University of Maryland School of Nursing, in cooperation with the Maryland Department of Agriculture, Future Harvest/Chesapeake Alliance for Sustainable Agriculture, the Southern Maryland Agricultural Development Commission, the Maryland Organic Food and Farming Association, and others, to encourage increased use of locally-produced sustainable protein foods such as beef, pork, poultry, dairy, eggs, and seafood, in Maryland health care facilities and institutions.
New York - $58,555 to the New York Department of Agriculture and Markets, in cooperation with The Farmers Market Federation of New York, and the Cornell University Extension Service, to develop practical direct marketing food safety protocols and compile comprehensive case studies to demonstrate best practices for safe food handling.