This summer, the home of the Whopper will become the home of the regional barbecue sandwich.
Burger King on Wednesday is scheduled to launch a new summer menu of limited-time offers, from new barbecue sandwiches inspired by regional favorites in Memphis, the Carolinas and Texas to an ice cream sundae studded with a thick-cut slice of bacon.
The move follows the Miami-based chain’s largest menu overhaul in its history in April, which included a line of premium salads, snack wrap sandwiches, smoothies, chicken strips and frappe drinks.
Using the tagline, “Taste is King,” Burger King’s summer LTO lineup aims to evoke a backyard barbecue.
“Barbecues are synonymous with summer; we gather together with family and friends to eat great food, and now Burger King offers guests a chance to sit back and let us take over the grilling,” said Alex Macedo, Burger King Corp.’s senior vice president, North America marketing, in a statement.
The summer menu includes:
A Memphis Pulled Pork BBQ sandwich featuring pulled pork in Sweet Baby Ray’s Sweet n’ Spicy BBQ sauce, topped with sliced onions and Sweet Southern dressing on a toasted artisan-style roll. The suggested price starts at $3.49.
Carolina BBQ sandwiches are available two ways:
The Carolina BBQ Whopper includes a four-ounce grilled burger patty with pepper jack cheese, thick-cut bacon, lettuce, onions, tomatoes, Sweet Southern dressing and Bull’s-Eye Carolina Style BBQ sauce on a sesame seed bun (the suggested price is $3.99).
The Carolina BBQ Chicken sandwich is available with either a grilled or fried chicken breast with pepper Jack cheese, thick-cut bacon, lettuce, onions, tomatoes, Sweet Southern dressing and Bull’s-Eye Carolina Style BBQ sauce on an artisan bun (the suggested price is $4.79).
Texas barbecue sandwiches are also available two ways:
The Texas BBQ Whopper is a four-ounce burger patty, American cheese, jalapeno slices, onion rings, tomato, lettuce and Bull’s-Eye Texas Style BBQ sauce on a sesame seed bun for a recommended $3.99
The Texas BBQ Chicken sandwich can be made with either grilled or fried chicken breast and includes American cheese, jalapeno slices, onion, tomato, lettuce and Bull’s-Eye Texas Style BBQ sauce on an artisan bun for a recommended $4.79…
The Bacon Sundae was tested in Nashville, Tenn., and was a hit. It includes vanilla soft-serve ice cream drizzled with hot fudge and caramel, topped with bacon crumbles, and then garnished with a thick-cut slab of hardwood-smoked bacon. Prices start at $2.49.
Iowa’s hogs got some more love Tuesday when Burger King announced it was joining the ranks of restaurant chains offering a bacon dessert, available beginning today.
BK’s bacon sundae takes it to the next level, featuring a full slice of what the company calls “thick-cut, hardwood smoked bacon garnish.”
The sundae includes vanilla soft serve “drizzled with chocolate fudge, caramel and topped with bacon crumbles,” the company said. The dessert will sell for $2.49.
Burger King said a test run of the sundae in Nashville earlier this year “took the town by storm.” BK’s bacon sundae follows last year’s bacon sundae by Denny’s and an early 2012 bacon shake by the Jack in the Box chain, which has no Iowa outlets.
“We’ll have it ready tomorrow, but I’ll be disappointed if we don’t get a big response,” said Pat Decklever, manager of the Burger King in downtown Des Moines.
The sundae contains 510 calories, 18 grams of fat and 61 grams of sugar, according to the Associated Press.
BK patrons expressed interest. “I definitely want to see it,” said Jeff Pew, who along with fellow “Billy Elliott” cast member Patrick LaVallee was in Burger King Tuesday afternoon. Both are New Yorkers.
“We have all kinds of food, but I’ve never heard of a bacon sundae,” said Pew, who expressed astonishment when told that Iowa is home to more than 19 million hogs, six times the human population.
Brooks Reynolds helped kick off bacon chic festivals in Des Moines that have now spread to Colorado, North Carolina and Iceland. He expressed happiness that bacon’s momentum has continued.
“Bacon is still strong,” said Reynolds. “People will always want it.”
Burger King has picked a good time to come out with the bacon sundae. After reaching record prices in 2010 and last year, pork bellies, from which bacon is made, have come down in price by about 10 percent from a year ago...
Source: Argentine Beef Packers S.A.
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