The National Pork Board has launched a new fourth-quarter promotion that positions pork roast as a versatile option for entertaining.
The promotion features a consumer brochure with easy recipes for items like mini kabobs and sliders, as well as more traditional pork loins and tenderloins.
Other in-store point-of-sale elements include a poster, meat case sign and coupon for $1 off a pork roast purchase. The materials feature photos of pork roasts ready for any celebration.
“This fourth quarter promotion is all about reminding consumers how versatile pork is for entertaining,” according to Patrick Fleming, director of retailer marketing for the National Pork Board.
“The message is that pork is delicious, convenient and offers lots of choices for consumers.”
Source: Argentine Beef Packers S.A.
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