Marel

USA - McDonalds ribs are back

25 Sep 2012

McDonald’s is pushing back its annual limited-time offering of the popular McRib sandwich from October to December to boost year-end sales, according to a memo obtained by Ad Age.

The memo said in place of the McRib this fall, McDonald’s will market two new products: the Cheddar Bacon Onion Angus burger and a similarly upgraded chicken sandwich, both positioned as premium items with higher prices, according to Ad Age.  


Source: Argentine Beef Packers S.A.

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