One of the world’s largest fast food chains, McDonald’s, have added a new lamb burger and a smaller lamb taster wrap to their Australian menu range.
It is the first time lamb has been offered on the menu in a western market.
MLA’s lambassador Sam Kekovich has been enlisted to promote the limited edition lamb items available from mid-August.
“We know Australians love their lamb so it would be great to see the lamb burger remain a permanent fixture on the McDonald’s menu,” said Andrew Cox, MLA’s Group Marketing Manager – Consumer programs.
“It’s also a handy reminder for consumers of the versatility of lamb.
It can be turned into a burger or used in a wrap, it doesn’t have to be a roast or cutlets to be delicious,” added Andrew.
The new lamb burger is is targeted at the fast growing ‘foodie’ segment and comes with a seasoned lamb patty, lettuce, beetroot, aioli, egg and ketchup and will be offered for 12 weeks.
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