Korea’s Lotte department store announced on 12 July it would hold a “Lamb Festival’ and sell chilled Australian lamb from 13-19 July in anticipation of Chobok.
Chobok (18 July) marks the first day of Boknal – the annual period (around one month) with the highest temperatures in Korea. During Boknal, Koreans tend to consume more health related foods to maintain energy and strength.
A spokesperson for Lotte stated that their lamb is very tender and does not have a strong odour when it is prepared, making it very suitable for Korean consumers.
Lamb is being promoted as a high protein and low fat stamina food, with raw lamb being sold as a health food in summer.
Lotte plans to introduce lamb bulgogi (marinated), lamb stew and lamb kebabs during the festival.
Lamb remains a niche product in Korea, but has experienced steady growth over recent years.
Australian lamb exports to Korea in the first six months this year totaled 1,481 tonnes swt (42% shoulder) – increasing 17% year-on-year (DAFF).
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