McDonalds in Japan has launched a new burger campaign with international recipes, including “Aussie Deli” burger with Australian beef pastrami.
The series also introduces “Le Grand” (French inspired beef burger), “Gold Masara” (chicken burger with curry sauce).
The category leader operates in 119 markets in the world and wishes to bring unique menus unknown to Japanese customers, according to the company’s press release.
Aussie Deli burger will be sold either as a single item (at 350 yen or A$4.30) or in a ‘value set (670 yen or A$8.30). Beef patties used in McDonalds in Japan are predominantly Australian.
The new campaign is expected to assist sales as well as spend per customer.
While the brand continues to attract large number of consumers, expenditure per person has been subdued as many take up low priced specials such as 100 yen (A$1.20) burgers and drinks, but not regular priced items.
The company’s June sales increased by 1.5% year-on-year, but spend per customer was 5.4% lower, according to the McDonalds website (www.mcd-holdings.co.jp)
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