The average supply (consumption) of beef per capita during the Japanese financial year (JFY) 2011 (April 2011 to March 2012) lifted 2% year-on-year to 6.0 kg per person, the highest since JFY 2003.
The annual data, released by Japan’s Ministry of Agriculture, Forestry and Fisheries, also reported on increased chicken and pork supplies during the year, at 11.4 kg (up 1% from last year) and 11.9 kg (up 2%), respectively.
Domestic meat and seafood distribution in JFY 2011 were negatively impacted by the natural disaster in March 2011 and subsequent food safety concerns.
Hence, the lift in meat protein consumption, including beef was largely underpinned by increased imports, along with consumers’ shifting preference from seafood.
Japans beef self-sufficiency rate in the JFY 2011declined 1% from the previous year to 41% - the lowest since JFY 2003.
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