First shipment of New Zealand lamb to Brazil, a market of “great potential”
New Zealand's first branded lamb shipment to Brazil is scheduled to arrive at the port of Santos in the middle of next month and be available at 120 stores in Sao Paulo and to diners in restaurants and hotels throughout the country.
Alliance Group meat-processing company was one of the first New Zealand companies to obtain market approval to export to Brazil. The initial shipment is 13 tons and volumes are set to increase.
Brazilians consume about 115.000 metric tons of sheep meat each year; 81,000 metric tons is grown locally and the remainder mainly slaughtered and imported from neighbouring Uruguay.
Brazil had the ability to provide Alliance Group with “significant returns”, chief executive Grant Cuff said in a statement.
“With its growing population and an emerging middle class, Brazil shows great potential for New Zealand lamb. Recent reports suggest Brazil's middle class comprises more than half of the country's population,” he said.
The lamb, sourced from Southland farms and processed at the company's Lorneville plant, near Invercargill, will be distributed by Alliance Group's in-market partner Wessel.
The shipment includes boneless loins, French racks, bone-in leg, tenderloins and semi-boned shoulder.
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