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USA - Cobb-Vantress releases new Android mobile app to support global digital strategy

19 Jun 2014

Cobb-Vantress, a leader in research and development, production and sale of broiler breeding stock, today released a new Android mobile application, the latest phase in the company’s global digital strategy. This newest app joins an iPhone app released in 2013, the redesigned website (http://www.cobb-vantress.com) and other social media initiatives which comprise “Cobb Connection,” a digital communication system developed to help the company’s customers and people in the field.

“Our customers, distributors and team members using Android devices around the world want to be in touch with the latest information regardless of their location,” said Roger Vessell, Cobb Director of World Marketing.

Until now, Cobb Connection has only been compatible with iOS devices.  The Android platform, the most widely used platform worldwide, will serve our vast global customers and employees. Vessell noted that this release connects our customers throughout the world, providing access to the latest information for the management of Cobb products.

“Cobb strives to give our customers full support and the best user experience possible,” said Vessell. “This Android addition to Cobb Connection capabilities will give them quick access to the information that will help them make better decisions faster.”

The app contains product offerings and Cobb’s library of product guides. Currently, it supports six different languages — English, Spanish, Portuguese, Russian, Mandarin and Arabic, also available on the company’s website. The Android application was built by Marlin, Springfield, Missouri.

Clark Baird, North American Marketing Manager, noted that this addition ensures users outside the US have the same Cobb service wherever they are in the world. “We keep innovating new ways to connect with our customers allowing them access to information when they need it”.

Source: BHR Communications

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