The market value of take away meals in Japan hit a record high during 2011, at 6.3 trillion yen (up 1.4% year-on-year), while the foodservice sector overall continued to be challenged by the tough trading conditions.
According to data released by the Foodservice Industry Institute of Japan, the estimated value of the Japanese foodservice industry declined for the fourth consecutive year, at 28.8 trillion yen (A$ 351 billion).
Besides the prolonged deflationary economy, the 1.7% fall in 2011 was also accentuated by the restrained consumer spending after the March 11 earthquake.
Take aways or the ‘cooked meal for retail sale’ category, includes lunch box stores, delicatessens and fast food outlets that primarily provide take-out food.
The value of the sector has almost doubled in 20 years, compared with 3.4 trillion yen in 1992.
The convenience and variety of take away meals has been popular across various consumer segments, including single person households and families with working parents.
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