Sam Neill as he appeared in last year's 'Stay Ready Australia' commercials for red meat.
Hollywood actor Sam Neill’s seven-year association with Meat & Livestock Australia has come to an end, MLA’s group marketing manager Andrew Cox confirmed this week.
The star of hit movies such as Jurassic Park and The Piano has appeared as the face of MLA’s television commercials for red meat since 2005.
Mr Cox told media and marketing industry news website Mumbrella that the arrangement had run its course.
“Sam only wanted to appear on TV which meant we couldn’t take the campaign into other media," Mr Cox said.
"Just doing TV worked fine in 2005. But seven years is a long time in media. And we need to be able to execute our nutrition campaign at a grass roots level using other channels.”
He added that the movie star had done "great things" for the MLA brand and had an amazing impact as the foundation of MLA’s nutritional message that red meat had played a key role in human evolution.
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