The United Kingdom is experiencing a shortage of beef for export as farmers retain more heifers for breeding, a conference in England was told last week.
Jean-Pierre Garnier, head of Eblex export services, said that although exports were down, the UK still exported 18.6pc of production in the first quarter of 2012, and the outlook was better for 2013, UK meat industry website meatinfo.co.uk reported.
Mr Garnier also revealed a new strategy to boost beef exports further and help producers compete with US beef through “positioning English beef as a premium grass-fed, matured product”.
In order to do this, Eblex will focus on the heritage behind the meat and build a strong English profile by marketing the connection between meat and the English countryside.
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