Quality Standard beef and lamb was showcased to a global audience at a major event staged in London.
EBLEX took part in the Great Food Event at the Ofgem building, Millbank, to promote food and drink exports to several hundred media professionals from around the world.
The event was hosted by Secretary of State for the Environment, Food and Rural Affairs, the Rt Hon Caroline Spelman MP.
Adding Third Country markets to open up new trading routes has been a focus of EBLEX for nearly two years.
It has led to the opening up more than 50 new non-EU markets by providing the support services, funding and drive to keep things moving, creating more demand for beef and lamb exports to bolster returns for farmers.
Jean-Pierre Garnier, EBLEX export manager, said: “The Great Food Event was a great platform to showcase what Quality Standard beef and lamb are about – taste, tradition and innovation.
We also wanted to link the beef and lamb to our characteristic countryside and reinforce our image of very high quality food produced in a sustainable way.
Quality Standard beef and lamb can provide the inspiration and a great eating experience for cooks, chefs and consumers from many cultures and countries around the world.”
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