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USA - A lesson in marketing beef from Downunder

15 Jul 2010

  As China announced a multimillion dollar trade deal to facilitate New Zealand beef exports into China as a result of a recent bilateral trade agreement, the National Cattleman’s Beef Association called on the Obama Administration once more to engineer a similar agreement with U.S. beef.

 

President Obama just announced progress on his pledge to double U.S. exports over the next five years, including the development of a new presidential advisory council on exports.

 
 
“While we’re certainly pleased to see the President once again emphasizing the issue of trade, so far, we haven’t seen much in terms of results,” said NCBA President Steve Foglesong. “It’s extremely unfortunate that our international competitors are moving forward on new trade deals while the U.S. continues to sit on the sidelines.”
 
 
 
China, the only major market remaining completely closed to U.S. beef, has recently made beef trade deals with Canada and New Zealand. China represents one of the largest potential growth markets for the U.S. beef industry, worth in excess of $200 million.
 
 
“Over the past three years, and two administrations, we’ve seen little progress in opening the Chinese market to U.S. beef, despite the fact that this market is one of the top priorities for our industry,” said Foglesong. “It’s time to stop talking, and start taking some action.”
 
 
 
NCBA continues to urge Congress to heed President Obama’s call to move forward on the Korea-U.S. Free Trade Agreement (KORUS FTA). If implemented, the KORUS FTA would reduce Korea’s current tariff from 40 percent to zero over fifteen years. With other countries like Australia moving forward on trade agreements with Korea, it’s more important than ever that Congress take immediate action. If Australia were to successfully ratify a similar bilateral trade agreement with Korea a year before we do, it would give the Australians a 2.67 percent tariff advantage over U.S. beef for the next 15 years.
 
 
 
“We’re continuing to lose ground to our competitors when it comes to agricultural trade and we’re still missing roughly $1.5 billion in annual beef exports as a result of unresolved beef market access barriers. Every new deal signed by our competitors puts U.S. farmers and ranchers at a competitive disadvantage and jeopardizes producer profitability,” Foglesong continued. “With 96 percent of the world’s consumers living outside U.S. borders, expanding our opportunities to sell beef in the international marketplace is not an option; it’s a necessity.”
 
 
 
Source: NCBA
provisioneronline.com
 

Source: newsroom - meattradenewsdaily.co.uk

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