Lidl became the first major German supermarket chain which starts to sell a new GM-free dairy range under its own brand "Ein gutes Stück Heimat" "A good piece of home".
According to German media reports, all the products are produced from the Bavarian milk while the whole range consisted of fresh milk, butter, yogurts and cream. Greenpeace has already welcomed the decision of the German chain.
The company has said that the range will be expanded and implemented nationwide in the coming months.
The new products are manufactured exclusively from GM-free milk which processed in the Bavarian dairies. The company has already warned farmers who produce milk for the Lidl products not to use genetically modified feed and, according to preliminary, estimates nearly 250 producers will supply its milk to the chain.
Meanwhile the environmental group Greenpeace praised the Lidl’s step and called to other retailers to follow the example of the German company and to stop using GM-components in their products.
Lidl is planning to roll out the range across Germany, as well as to further product categories outside dairy.
Source: foodbizdaily.com
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