Marel

UK - Tesco offers halal range for barbeques

15 Jun 2010

It already offers more than 100 fresh halal products to cater for its Muslim customers.
Now with the market worth an estimated £2.8billion a year, Tesco believes it has spotted another gap in the market.
The supermarket giant is today launching a halal barbeque food range.
It will sell seven frozen chicken and lamb barbeque dishes with plans to add more to the range next year.
Only last month Tesco opened its fourth halal meat counter at its Hodge Hill store in Birmingham.
Tesco ethnic food buying manager Steve Ewels said: ‘It’s estimated there are two million Muslims living in the UK but until now there’s never been a dedicated Halal barbeque range. Now we’ve put that right.
‘We know there is a growing demand for halal food so for us it is a natural move to offer a barbeque range.’
The launch is in line with a general move by restaurant chains such as McDonald’s, KFC, and Nando’s plus sandwich specialists Subway to offer halal food.
Halal is an Arabic word which means permissible or lawful in Islam.
In order to be considered halal, animals bred for meat must not have consumed any meat or meat by-products and have been handled in a way to minimise suffering.
Tesco is also launching its own brand of kosher beans in response to demand from the Jewish community in the UK.

Source: halalfocus

Dawn Meats Group

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