Argentina - Argentinean beef supplies affects European menus
21 Mar 2010
Scarce supplies of Argentinean beef in the EU (Argentina’s highest value export market) are increasingly being replaced by other suppliers’ products. The tighter supply from Argentina is due to the significant reduction in the number of export certificates issued by the local government.
Argentinean beef has generally been a well marketed product across European steakhouses, taking advantage of its characteristic ’parrilla‘ (barbeque) style among EU consumers and its 28,000 tonne High Quality Beef quota.
However, the image of Argentinean product has diminished in recent years, particularly over recent months, as product availability tightens, supply becomes unreliable and prices become increasingly expensive as cattle prices soar (Infocampo).
As a result, importers and restaurants, which have built their supply chains and menus around Argentinean product, are now looking for other more consistent and reliable suppliers.
Source: MLA.com
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