DAIRY Crest yesterday credited the success of its advertising campaign, starring John Lydon aka Johnny Rotten, formerly of the Sex Pistols, for a 9 per cent surge in half-year profits.
Its "Great British Butter" adverts gave a boost to sales of Country Life Spreadable, which rose 10 per cent in the six months to 30 September compared to a year earlier. The company recently claimed that Country Life is the fastest-growing butter brand in the UK.
Sales of all of Dairy Crest's five key brands – including Cathedral City cheddar, Clover and Frijj milk shakes – saw strong growth in the period, up a combined 10 per cent.
The company said underlying interim pre-tax profits rose to £38.1 million, up from £35.1m last year.
But it said it was continuing to slash costs, including closing its glass bottling operation at the Fenstanton dairy in Cambridgeshire, affecting 34 jobs.
Source: the scotsman
Back to News Headlines