We believe that livestock farmers in the UK produce some of the best beef in the world while delivering a whole host of public goods.
They also manage the landscape of much of the most attractive and environmentally sensitive areas of our countryside and are the economic backbone of many rural communities.
Our vision is of a profitable, market driven, internationally competitive and sustainable beef industry in the UK which is attractive for the next generation to build a career in.
An industry that is equipped to meet the challenges and take advantages of the opportunities the future will present.
Prospects for the beef industry are positive and as a strong grass growing nation, the UK beef industry is ideally placed to respond to the long term bullish market signals.
British farmers have the ability to sustainably increase production to meet the growing global demand but there are still challenges ahead for the beef industry.
Whether in the economics of production, the changing face of regulation, the management of animal health and welfare standards or the continued stewardship of the natural environment.
The NFU livestock board and beef group membership recognise that the NFU has a key role in setting out the challenges and the opportunities ahead along with stimulating debate on how the cattle industry, beef supply chain, government and other bodies could address these issues.
Meat Trade News Daily Supporting British Pig Farmers
Source: nfuonline.com
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