In 1926, future U.S. Secretary of Agriculture and Vice President Henry A. Wallace founded a corn company that would become one of the dominant players in the agricultural genetics, traits and technology business.
The brand he coined for his corn company that year will be known only in the historical records as of July 1.
Wallace, a true renaissance man, was editor of Wallace's Farmer prior to experimenting with corn breeding and grain marketing statistics. He named his new operation the Hi-Bred Corn Company, and 10 years later the business became Pioneer Hi-Bred, a brand that has stood for more than 75 years.
The history of both the man and the company are fascinating in and of themselves; both the brand and the brains behind its origination became central figures in U.S. agriculture, and both rose to national and international prominence.
Pioneer announced June 27 that as of July 1, 2012, it would drop the Hi-Bred brand and be known as DuPont Pioneer moving forward...
Source: Argentine Beef Packers S.A.
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