The SuperMeat & Fish Awards were set up more than a decade ago to reward excellence in supermarket retailing and manufacturing of meat, poultry and fish products.
The awards are the largest of their kind in the meat industry, with up to 500 industry professionals attending each year.
The awards recognise both individual retail outlets, and assess, review and reward new and existing products in the sector. This year’s awards were held at a glittering ceremony on Thursday 5th July 2012 at the Hilton Hotel, Park Lane, London.
We along with Tesco were delighted to receive the award for the ‘Best Product New To Market’ with the Tesco Bourbon Rib Rack.
Marcus Sherreard, Sales Director for Dawn Group Cross Hands said “This is a fantastic achievement and I would like to thanks all those involved in developing, launching and producing the line.”
Meat Trade News Daily Supporting British Pig Farmers
Source: Argentine Beef Packers S.A.
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