Strong confidence in Quality Standard beef among Italian consumers was highlighted at a major EBLEX event.
Around 60 guests, including 28 journalists, attended the EBLEX Beef Day at the Palazzo Cusani, in the heart of Milan, to hear about the positive consumer research.
Labelling, marketing and the importance of beef in human nutrition were also discussed and the day concluded with a tasting of beef dishes prepared by famous Milanese Chef Andrea Berton.
Jean-Pierre Garnier, EBLEX export manager, said: “We have positioned Quality Standard Mark beef strongly as a premium offer in the Italian market, particularly for food service. This event underlined our commitment to promoting ‘matured beef’.
“The results of the research were also particularly encouraging, highlighting ongoing confidence among Italian consumers in our product’s eating and nutritional quality, as well as its sustainable production.”
Notes to Editors
EBLEX is the organisation for beef and lamb levy payers in England, and is a division of the Agriculture and Horticulture Development Board (AHDB).
It exists to enhance the profitability of the English beef and lamb sector. Its aims are:
• to help the beef and lamb supply chain to be more efficient.
• to help the beef and lamb meat industry to add value.
Find out more at www.eblex.org.uk
For more information, please contact Andy Hutson, in the EBLEX press office, on 024 7647 8822 or via email@example.com
Corporate Communications Officer
Tel: 024 7669 2051
DD: 024 7647 8822
Mob: 07896 676474
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Book your place now for the EBLEX annual conference on October 30. For more details, email - firstname.lastname@example.org - or visit our website.
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