In line with its ‘farm-to-table’ marketing theme promoting local products and spotlighting some of the farmers and producers it works with around the world, McDonald’s is working with Meat and Livestock Australia in the development of the Serious Lamb Burger.
The new burger was unleashed in Queensland on August 14, and other states the following day.
Training materials for McDonald’s staff feature Sam Kekovich, the face of MLA’s seasonal lamb marketing campaigns.
In the training film, Kekovich calls it “one of the best creations of this mighty meat that I have ever had the chance to savour!”
McDonald’s has tried lamb patties in several European countries previously, but this is a first for Australia.
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