Beef brands controlled by Victoria’s Atron Enterprises continue to perform well in branded beef competitions around the country.
The company’s Spring Grove grassfed MSA brand program won a silver medal at the prestigious Royal Queensland Food and Wine Show in June, and backed up with a bronze medal at the Royal Melbourne Fine Food Awards last month.
A second Atron brand, Condabri MSA grainfed Beef also won a bronze award in Melbourne.
These world-class Royal shows are fast becoming Australia’s premium fine food events, growing in reach and prominence each year and attracting exhibitors from across the nation.
The shows promote excellence across the fine food industry, celebrating boutique producers and regional specialists.
Conducted annually, they present a valuable opportunity for producers to benchmark their products and establish their credentials in the Australian fine food industry.
Atron chief executive, David Larkin, who recently returned from an overseas trip promoting Atron’s brands in the international market, said the results were a “fantastic achievement” for a young Australian company, as well as the brand supply chain partners.
Atron Enterprises is also a finalist in the NSW Premier’s Exporter of the Year Awards for 2011.
This is the third consecutive year that Atron has been awarded finalist status.
The awards celebrate excellence in the export of goods and services by NSW business.
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