Philippines - The poultry industry

09 Sep 2009

 Poultry producers are encouraged to consider rearing broilers for San Miguel Foods Inc. (SMFI) by one of the company's top contract growers.
Times are tough but for some people, now is the time to set up their own business, reports Philippine Daily Inquirer.
If you are in the market for a sound investment, consider joining San Miguel Foods Inc.'s (SMFI) roster of poultry contract breeders and growers who deliver to Filipinos the Magnolia Fresh Chicken, proposes the article.
"I'd definitely encourage any would-be investor to strongly consider becoming an SMFI poultry breeder. It has turned out to be a very good business venture for us," says Ofel Dator, owner of Ofel's Poultry Farm, who was recently named Luzon's Top Contract Breeder for SMFI.
Together with her husband, Serafin Dator, Ofel began breeding chickens in 2005 with minimal capital outlay. In just four years, Ofel's Poultry Farm is doing great business, earning well over 2.5 million pesos (PHP) a year.
Truth be told, the Dator couple chose this kind of investment for a number of reasons, foremost of which is the fact that Magnolia Fresh Chicken is one of San Miguel Food Inc.'s power brands and, therefore, it is a sure-fire investment.
The husband-and-wife team also felt that no matter what happens to the country's economy, food companies will continue to stand firm.
In fact, even in the face of the current economic crisis, the couple is convinced that there would be no end to the need for chicken meat products and, therefore, no end to the need for their products.
The Dators also chose to become entrepreneurs since it is only through this way that they can help provide jobs for other people in their community.
"We could have gone into other kinds of business, but we wanted to contribute to the economic growth of our hometown," Mrs Dator told Philippine Daily Inquirer. Their workers are their neighbours and friends.
Mr Dator said: "Furthermore, contract breeding for SMFI is a sound investment since the company takes good care of you. From the layers to the feeds, to the purchasing of your products and the ready assistance given by their Broiler Production Representatives and their Breeder Technicians, SMFI really takes care of their breeders and growers."
The key to the success of their operations lies in the work they invest in the farm.
"Dedication, hard work, a family atmosphere and going back to the basics: these are our bywords at Ofel's Poultry Farm," Mr Dator relates. "We take no shortcuts. We get up early, rain or shine. We sleep late, rain or shine. We follow the procedures set by SMFI through their equally hardworking breeder technicians."
Mr Dator added that one time, during a fierce storm, their farm manager even fell through the floor of one of their poultry houses and suffered injuries. But through it all, he continued working because he did not want the poultry to suffer unduly, since the storm had already caused much damage to the hen house roofs.
"Of course, we owe it all to San Miguel Foods Inc. Without them, we would not have been able to enjoy this kind of success," Mr Dator said.
Ofel's Poultry Farm has very good reasons to celebrate as it bagged the top spot in San Miguel Food Inc.'s Outstanding Luzon Contract Breeders Awards.
 
 

Source: buenosairesherald

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