Each year, the Five Nations Beef Alliance (FNBA) hosts a week-long international conference that works to exceed global consumers' expectations with respect to beef, while eliminating non-scientific and political trade restrictions.
This year, it is Canada's turn to host the FNBA and the CCA is looking forward to the opportunity to showcase an important segment of Canada's beef and agriculture sectors to member countries.
CCA leadership, including President Martin Unrau, Vice President Dave Solverson and Past President Travis Toews, will be among the group of 48 senior leaders from the member countries to take in the tour of Western Canada and the conference in Banff, Alberta.
Young leaders from the FNBA member countries will also be a part of the tour. In Canada, the Cattlemen's Young Leaders (CYL) programme will send Jake Meyer (Alberta); Sheldon Kyle (Saskatchewan); and Kimberly McCaw (Ontario).
These dynamic CYL participants will benefit from the all-encompassing itinerary of the tour and the conference.
The FNBA is comprised of member countries Australia, Canada, Mexico, New Zealand and the United States.
Each country takes a turns in hosting the annual FNBA through their respective associations, the Cattle Council of Australia, CCA, Confederación Nacional de Organizaciones Ganaderas, Beef + Lamb New Zealand and the National Cattlemen's Beef Association.
FNBA member countries are mutually aligned in increasing market access for beef, discussing trade policy and examining beef sustainability.
They also look at animal health and disease traceability and work on cultivating leadership development and growing the number of alliance members.
The FNBA conference tour will begin with a visit to Vancouver, British Columbia, followed by a tour of select ranches and feedlots of the Okanagan Valley before arriving in Banff for the conference.
Beef is of course on the menu along the way. Tour participants will get to sample Bill Freding's beef following a tour of his feedlot and winery. Douglas Lake Ranch, one of the most historic must-see ranches in Canada, is also on the agenda.
Tour participants will review environmental sustainability advancements at the Guichon family ranch in British Columbia, a past recipient of the CCA Environmental Stewardship Award.
Plans also include a visit to a cow-calf operation as well as stops to showcase the fruits, vegetables, wineries, forestry, fish and wildlife, and tourism sectors of Western Canada.
It's an honour for the CCA to host the FNBA and we look forward to another great conference with the FNBA members.
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