Brazilian processor Marfrig and its lead brand, Seara, became the country's fourth beef outlet to sign on to the Pampa Certified Beef Program, launching a new line of Hereford cuts for the growing and lucrative market of certified, traceable beef, the company announced in late August.
In partnership with the Brazilian Association of Hereford and Braford (ABHB), Marfrig launched a new Seara Hereford line of certified beef cuts, which will adhere to norms for size, fat and other traceability features of the Pampa Certified Beef Program.
Producers registered in the Pampa program typically draw a price premium of 3 percent to 10 percent on their beef thanks to the value placed on the certification process, ABHB said.
In the first half of this year, 27,000 cattle raised within the Pampa program norms were slaughtered, or roughly 35 percent of Brazil's total Hereford and Braford slaughter.
Participation in Pampa has grown 78 percent compared to June of last year, the program said.
The Seara Hereford line features the cuts prime rib, short rib, t-bone, rump, contra-file, filet mignon, ribs and roast strip, among others.
It has already been launched in Sao Paulo and Rio Grande do Sul states, and will likely be featured in high-end Brazilian steakhouses and meat markets.
The similar Angus Beef Certification Program in Brazil has reported roughly 100,000 head of Angus cattle slaughtered within its standards in the first half of 2012, up 25.5 percent from the same period a year ago.
Source: Argentine Beef Packers S.A.
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