When an international meat company manages to in the space of two months.
lose a major supermarket contract
Narrowly strike action by their workers
Alienate 300 farmers who supply cattle
Get mentioned in the Welsh Assembly regarding cattle buying practices
Under go major management changes
Refuse to meet foreign meat companies, claiming the schedule is too busy.
One can be forgiven for thinking all is not right at Vion Foods in the
The farmer is the backbone of the meat industry and a loyal workforce is essential to process our livestock into meat. The retail supermarkets are vital to market meat to its best advantage,
Managing to upset one of these components could be called unfortunate, however to upset all three in a 6 week period must be some king of bad management record that can be claimed by Vion.
Perhaps the most amazing part of this saga is the comments from Rob Smith the Head Of Marketing & Communications at VION Food
, In relation to losing the giant Sainsbury contract, he claimed they can get new contracts and increase their Marks & Spencer contracts.
Head Of Marketing
In relation to averting the workers strike, he seems to have no concept of the problems in the workforce who have always worked well under previous ownership.
In regard to the 300 member farmers group that have given Vion Foods the Flick, he has made no comment, giving the impression that Vion can survive without farmers.
However ask Mr Smith when the next Vion social event is to take place at a
5 star hotel, and he replies “
Grosvenor House Park Lane
on October 4”, Smith seems to put his social duties above his corporate ones.
We can expect some comment from Vion next week, if Rob Smith is true to form, he will be pointing the fingers at every man and his dog, not realising that when you point your finger. Three fingers point back at yourself.
The English meat trade is mainly controlled by the well organised Irish meat companies, who have developed wonderful relationships with the British farmers as well as the English supermarkets and shopping housewives.
Vion are seriously in need a further management changes if they are to survive in the
What The Press Says
04 May 2012
A Savage attack the credibility of Vion Foods (UK) by Guardian newspaper
The Guardian ran an article on Tues with the headline; “Farming co-operative takes on abattoir over future of meat industry”. This was not the usual “boots and all” expose, rather the complaints of a farmers group with 300 members who supply livestock to the Dutch meat giant in the UK.
If any of the allegations are true or even true in part, its time for Vion to take a long hard look at itself and change their attitude and perhaps their company policy, if they want to last the distance in the United Kingdom. Read Story ……
Lynda Brown’s Blog on Soil Association’s Website
03 May 2012
Urgent: do you love decent meat?
Like most people, I’m passionate about supporting smaller family farms: they’re the living backbone of our landscape, rural life and food culture. If only, then, it were as simple as supporting them with your purse power. But it isn’t. See story …..
Tuesday 1st May
Farming co-operative takes on abattoir over future of meat industry
Group representing 300 organic farmers says it is being bypassed by Dutch giant Vion, leaving industry more vulnerable See story ……
2nd May 2012
Farmers Co-op Challenges Vion
An organic farmers’ livestock marketing group has suspended trading with UK food manufacturing giant Vion, fearing that the meat processor’s increasing demands will have serious implications for smaller producers’ ability to get to market and will weaken cooperatives who act on their behalf. See story ….
Source: Argentine Beef Packers S.A.
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