The animal welfare lobby in Holland has shifted its focus from attacking farmers, to campaigning against supermarkets.
The Netherland is the world's second largest exporter of agricultural produce, and also one of the most densely populated countries.
So most livestock is intensively housed, and therefore a prime target for the welfare lobby.
Professor Cess Leeuwis from the University of Wageningen says welfare changes are much quicker if the supermarkets are involved.
"Instead of naming and shaming farmers and Government, they're now going for the supermarket chains."
"They were selling meat at very low prices, even lower than dog and cat food and actually these animals rights activists would launch a big media campaign at shaming the supermarkets."
Source: newsroom - meattradenewsdaily.co.uk
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