Vigor Alimentos, one of the most traditional companies in the Brazilian dairy products industry, took an important step towards building its upper-level management team. The Company has hired Luis Henrique Gennari as Commercial Director reporting to Vigor´s CEO, Mr. Gilberto Xandó.
Mr. Gennari has more than 15 years of experience in sales. Prior to joining Vigor, he has worked for Brasil Foods and, during the last few months, head the dairy products division of the Company. Over the course of his career, Mr. Gennari has accumulated a vast knowledge in retail and, more specifically, commercialization of a wide range of value-added products.
Mr. Gennari holds a bachelor degree in Statistics from The Federal University of São Carlos, a post-degree in Marketing from ESPM, a specialization in Trade Marketing from FGV, and has also completed an Executive Development Program at Fundação Dom Cabral. Mr. Gennari will be responsible for enhancing Vigor´s presence and its portfolio of brands and products in the current markets and expanding sales operations throughout Brazil.
“I am confident that Luis Gennari will do a great job at Vigor. He is a talented professional with a great challenge ahead of him and the rest of the management team at Vigor”, stated Mr. Gilberto Xandó, Vigor´s CEO.