Total foodservice sales in Japan eased 1.7% year-on-year during July, influenced by unfavourable weather, and also aligned with one less weekend compared with last year (data released by the Japan Foodservice Association).
Despite the overall slow-down during the month, gyudon (beef rice bowl) operators pushed up total sales and spend per customer of the Japanese style fast food category by 4.3% and 5.5% from last year, respectively.
Western style fast food (namely hamburgers) lacked spark, with the dominant player McDonalds decreasing all store sales by 1.4% as “its high value burger menu did not perform strongly” (Nikkei Marketing Journal).
Yakiniku business in the family restaurant category continued to gradually recover, increasing sales and customer numbers by 17.7% and 21.8%, respectively, from a low base in 2011.
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