McDonald’s has some high hurdles to clear to get a drive-through lane for its proposed new restaurant in Oak Park.
The site is facing high-profile opposition from neighbors and activists because, well, it’s a McDonald’s, representing all the sugary drink, deep-fried food and animal-fat diet that is super-sizing Americans.
The company wants to put this restaurant across the street from the region’s largest teaching and research hospital.
While that juxtaposition will bring out the signs and protestors, it’s the language of Sacramento law that will most likely keep the restaurant from getting its drive-through window.
This McDonald’s location was first proposed in Sept. 2010. The plan never got much support for the drive-through lane from city staff, and the Planning Commission denied the project with a 6-1 vote on April 12.
The developer wants to appeal that decision, and it’s taking its argument to Sacramento City Hall on Tuesday. McDonald’s Corp. (MCD: NYSE) wasn’t exactly passive in building 33,000 restaurants in 119 countries.
In Sacramento, it wants to build a 3,900-sqaure-foot restaurant at 2nd Avenue and Stockton Boulevard on what is now a vacant lot across the street from the sprawling UC Davis Medical Center and the Shriners Hosp itals for Children - Northern California.
It would likely be a strong location for the company, with or without a drive-through lane, but drive-through lanes can account for half of a restaurant’s business...
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Source: Argentine Beef Packers S.A.
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