The Agrifood sector will become Brunei Darussalam's new direction to compete with the regional and international market. According to the implementation of the strategic Medium Term Plan 2008-2013, The Agriculture and Agrifood Department, will use the Brunei Halal brand for this purpose. The value added product will
receive a place in the international market especially for the Muslim population which is 1.9billion. The regional population is also believed to be a big market and Brunei Darussalam is actively focusing their efforts to market local products not only for the local community which is small but also the international market.
The Value added meat products have recorded a production of $7.85 billion in 2008 compared to the $9.88 billion in 2007. Meanwhile, Value added production costs based on agricutural growth increased approximately around $30billion in 2007 to nearly $45billion in 2008.
Implementation methods in quality control and security by the Agriculture Department provide competitive benefits in the local production, GMP application and introductory to HACCP to local food producers. It will allow them to be competitive in the local and international market and more comprehensive data collecting for data production.
In the country, more than 100 local companies are in the food manufacturing enterprises. Out of the total, more than 90% is comprised of small and medium entrepreneurs. About 26% of them produce traditional local pastries and cakes, 23% produce biscuits and baked goods, 13% produce meat, 11% are fisheries, 9% are in ice cream and beverages, 5% are in snack food, 5% sauce and flavouring products and 9% are other products including preserved food, soya bean productions, noodles and condiments. Processed meat contributes about $7.85 billion, of which 15% are from the food manufacturing industry.
The Agricultural and Agrifood Department will focus on the development of the agrifood manufacturing industry by utilising raw material from regional areas for the value added processing. The department also predicts the increase in economy from the local food production based on agriculture will reach $1.87 billion by 2023. Total production in the staple food manufacturing is estimated to increase by 5% from 2005 until 2013 and is targeted to increase by 10% from 2014 until 2023. Meanwhile, the department also predicted more than 7 thousand job opportunities in the Agrifood industry by 2023.
To achieve these targets, The Agricultural and Agrifood Department will implement a number of projects which will support the local food manufacturers in producing a high quality, safe and guaranteed halal food product as well as being competitive with international products.
This includes organizing workshops to shape the way to develop agrifood activity and the development of 20 selected and identified potential products, chosen as a result of the Agriculture Consultation Product Market Research for Brunei Darussalam.
Source: newsroom - meattradenewsdaily.co.uk
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