Planned Parenthood's political wing is launching a new television ad calling Mitt Romney "out of touch" on women's health — the latest attempt by the group to alienate women voters from the GOP presidential ticket.
The new 33-second spot will air this week in Virginia and next week in Ohio. Both markets are swing states where the women's vote will be crucial to the result of the election.
"The Republican ticket needs to be held accountable for their out-of-touch policy positions that would have a disastrous and measurable impact on women and their families," Planned Parenthood Action Fund (PPAF) executive vice president Dawn Laguens said in a statement on the ad buy.
Combined, that airtime purchase from Planned Parenthood Votes and PPAF is worth $3.5 million and brings the group's total investment in ads against Romney to about $5 million.
Planned Parenthood has become heavily involved in politics as Republicans target its public funding over the issue of abortion.
Federal law prohibits terminating pregnancies with public dollars, but GOP lawmakers are adamant that the low-income healthcare provider should receive no taxpayer money for non-abortion health services such as cancer screenings.
Romney has followed suit and promised that as president, he would "get rid of" the group's public funds.
Planned Parenthood's new ad features a woman who calls this position "out of touch."
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