Midfield

Japan - Five burgers for the price of one

03 Jul 2012

Fast food restaurant chain burger King is marking its fifth anniversary since establishing in the Japanese market with a limited-time offer of a five-patty Whopper.

 

And to make excess more accessible, the chain has cut the price from ¥1100 (roughly $14) to just ¥550 ($7).

This is neither the first nor the worst over-the-top burger Burger King has offered in Japan.

Two years ago it celebrated the arrival of the Windows 7 computer operating system with a behemoth seven-layer Whopper (pictured).

Last week the chain announced an agreement to establish 1000 restaurants in China over the next seven years, under a joint venture with private-equity firm Cartesian Capital Group LLC and Istanbul-based TAB Gida Industry and Trade Co.

TAB Gida operates 450 Burger King outlets in Turkey. Australia is the likely patty supplier. 

 

 

 

 

Source: beefcentral.com

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