NBO3 Technologies said it is rolling out a line of beef, chicken, pork and dairy products under the GreatO brand that are enriched with omega-3 fatty acids.
The Manhattan, Kansas-based company said it will introduce GreatO Premium Ground Beef, its first product in the new line, in selected grocery stores in the coming weeks, followed by a region by region rollout in 2013.
GreatO 80/20 Premium Ground Beef will be sold in 1-pound loaves or brick packages.
Other beef products will include frozen patties, fresh patties, steaks and roasts.
The company said its livestock feeding protocol was developed over 10 years and provides a diet rich in omega-3 fatty acids from oilseeds and other whole grains.
Research was conducted in conjunction with Kansas State University.
Omega-3 levels will be displayed on the products’ USDA-approved labels, the company said.
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